The Brief: Let America know,
it's Pepsi's Super Bowl Halftime Show
Lee Brice | Town Takeover
Our Super Bowl Halftime pitch won the account, with my campaign idea: “Pepsi brings the magic of Halftime to unexpected places.”
Social branded content via YouTube and Facebook, this first piece of content brought in 1.5 million views and 347 individual news stories, all with no paid media. Over three years, our campaign brought in 116 million digital views & 3.7 billion impressions. My role: CD/CW and Director on this one and others.
Blake Shelton | Aircraft-Carrier
The small town take-over led us to an Aircraft-Carrier. We made so many different types of social branded content over the years. This one was of my favorites, starring Blake Shelton. My role: CD/CW.
The Pepsi Talk Show Parody
Social Content: A talk show parody series hosted by two of the best comedians: Rob Huebel & Paul Scheer. "The Show Show" also featured two NFL stars and special guest appearances from Chris Martin and Katy Perry. My role: CD/CW and Director.