The Brief: Let America know,
it's Pepsi's Super Bowl Halftime Show
Lee Brice | Town Takeover
Nick Zafonte and I had the pitch-winning idea of how to promote Pepsi's Super Bowl Halftime Show. The social content below, my role: CD/CW and director. This piece kicked off the "Get Hyped for Halftime" campaign, bringing in 1.5 million views and 347 news stories (no paid media). Over three years, at Motive, our "Get Hyped for Halftime" campaign brought in 116 million digital views & 3.7 billion impressions.
Blake Shelton | Aircraft-Carrier
The small-town take-over led us to many different executions and styles of content for the campaign. One of my favorite out of all the TV and social over those years was a Pepsi Super Bowl Halftime for veterans starring Blake Shelton on top of an aircraft carrier. My role: CD/CW.
The Pepsi Talk Show Parody
We made a talk show spoof series hosted by two of my favorite comedians: Rob Huebel & Paul Scheer. "The Show Show" also featured two NFL stars in the announcer booth, and special guest appearances from “Chris Martin” and “Katy Perry.” My role: CD/CW.