The Brief: Raise Awareness and Funds for Project ALS
Project ALS: Ben Stiller
Following in the footsteps of the Ice Bucket Challenge, we rallied celebrities and civilians alike across the country to give up one indulgent habit for one month and donate that money to Project ALS. Wrote the campaign with the talented Mark Radcliff and Alex Russell. A career highlight, directing Ben Stiller. My role: CD/CW and director.
The BJB Brief: The Sea of Sameness
New Yorkers are bombarded with horrible lawyer ads. We decided to parody lame law firm advertising tropes. Lawyers standing in front of bookshelves, of course. Lawyers who fight, you bet. The law firm had never seen such positive response. CD Juan Carlos Gutierrez and myself. Creatives Nickolay Malchev and Alejandro Gutierrez. The campaign won gold at the NYX & VEGA award shows. The best award, in my book, was that campaign helped Nikolay and Alejandro land their dream gig at LePub Amsterdam. My role: CD/CW and director.
The ESPN Brief: Speak Directly to Diehard Sports Fans
ESPN TV spots promoting ESPN radio. We worked directly with ESPN. The campaign was featured in AdAge and won a Telly. My role: director.