The Brief: Raise Awareness for Project ALS
Project ALS: Ben Stiller
Social Branded Content: We rallied the country with comedians to give up one indulgent habit and donate that money to Project ALS. Wrote the content with the talented Mark Radcliff and Alex Russell. My role: CO-CD/CO-CW and Director.
The BJB Brief: Fight the Sea of Sameness
Social Branded Content: Parody, lame law firm advertising tropes. Creatives: Nickolay Malchev/CW and Alejandro Gutierrez/AD. Award winning campaign, best award, helping Nikolay and Alejandro land their dream ad-gig at LePub Amsterdam. My role: CD/CW and Director.
The ESPN Brief: Speak Directly to Diehard Sports Fans
ESPN TV spots promoting ESPN radio. We worked directly with ESPN. The entire campaign was featured in AdAge and won a Telly.