The RAM Brief: A Non-Political Veterans Day Salute
RAM Trucks: Grace
We focused on the iconic yellow ribbon. We worked with Jeff Coffin from The Dave Matthews Band to create an anthem. We also cast my father the veteran saluting at the end of the piece. With no paid media, this was watched 1.1 million times during Veterans Day weekend. My creative partner Greg Hadden and my role: CD/CW.
The Apple & RAM Brief: Promote Apple CarPlay
We teamed Apple Music artist The Brothers Osborne and RAM. Country music and trucks, obvious yes, but instead of a dirt road they hit the beach. And then they helped renovate a historic theater in the band’s hometown, Port Saint Joe, FL. The commercial premiered during the CMT Music Awards. Promoting Apple CarPlay and doing good for the Port Saint Joe community. A win, win. My creative partner Greg Hadden and my role: CD/CW.
The NIO Brief: Humanize The Electric Car
NIO is a Chinese automobile manufacturer specializing in developing electric vehicles. In 2017, they built the fastest electric car. And they aim to sell their first electric car in the U.S. by 2025. With this content series, we went behind the scenes to humanize NIO, hearing from the NIO engineers themselves. My creative partner Greg Hadden and my role: CD/CW and director.