The RAM Brief: A Non-Political Veterans Day Salute
RAM Trucks: Grace
In this social content piece for Ram Trucks we focused on the iconic yellow "return safe" ribbon. With no paid media, this piece was watched 1.1 million times during Veterans Day weekend. Creative partner - Greg Hadden. My role: CD/CW.
The Apple Brief: Promote Apple CarPlay Southern Style
TV spots and social content for Apple CarPlay. Teaming Apple Music artist Brothers Osborne and RAM Trucks together. The commercial premiered during the CMT Music Awards. CD partner Greg Hadden. My role: CD/CW.
The NIO Brief: Humanize The Electric Car
NIO a Chinese company, built the world's fastest electric car. With this content series, we highlighted the NIO engineers. CD partner Greg Hadden. My role: CD/CW and Director.