The work I admire most pays off for the audience and the brand. One of my favorites: I pitched Pepsi to bring the magic of Super Bowl Halftime to people and film each moment as a story. I led the campaign for three years through Motive Made, the social studio I founded. We hit 116 million views, all organic.
Over the years, my work has picked up hardware, including a Silver Lion at Cannes, a Silver Pencil at the One Show, a Bronze Effie and a Webby. One spot sits in MoMA’s permanent Film and Media collection.
Now I’m the Creative Director at SuprDog, a startup app that reads your dog’s biological signals. I lead marketing and social and direct our shoots, with a core team of five and an AI agent system I built. We make 20 to 50 pieces a week on eight channels. The system grades every post, and each week’s data helps shape the next round of creative.
Can't wait to talk shop,
Kohl
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Hi,
​SUPRDOG NY JAN 2026–PRESENT
CREATIVE DIRECTOR/COPYWRITER
Creative director on SuprDog’s launch, leading a core team of five that runs up to 50 pieces a week on eight channels, with AI agents I built to research the audience and grade every post.
Loop: AI listens and researches → we ideate, pitch, script, design, shoot
and edit → AI grades the work → repeat.
Tools: Claude, Sprout Social, Higgsfield, Runway, ElevenLabs.
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​FREELANCE 2018–2025
CREATIVE DIRECTOR/COPYWRITER
BroderVille (2018–25):
Amazon, Bausch + Lomb, Crayola, Nerf, Kohler, Guinness, Church's Chicken and Boehringer Ingelheim. Wrote for the TV show Twisted Skillet.
Long Future Farms (2023):
A YouTube social series on agroforestry and the benefits of regenerative farming.
Netflix (2021–22):
Built and led a room of ten TV writers developing Netflix series.
Project ALS (2018–19):
Pitched Ben Stiller in person, co-wrote and directed PSA “Give It Up” with him and Sarah Silverman.
Agencies (Clients):
Pereira & O'Dell (Corona), Grey (Olive Garden), SS+K (Subway), PB&I (Kind Bar), Trofia (Smithfield), Seventy Seven Ventures (NASCAR), Nickelodeon (Upfronts).
​MOTIVE MADE STUDIOS 2014–2018
CREATIVE DIRECTOR/COPYWRITER/CONTENT DIRECTOR
Wrote and directed campaigns. Founded the social studio, grew it from zero to ten, plus 30+ freelancers and influencers.
Apple CarPlay & Ram:
Brothers Osborne spot, debuted at the CMT Music Awards.
NBA All-Star Weekend:
Kickstart Courtside Studios, Kevin Hart with NBA players, 1.57 million views.
Highland Park:
“The Mark,” Instagram followers up 300%.
Ram Trucks:
Veterans Day long-form social film, 1.1 million views.
Clients:
Apple, Ram, Jeep, NBA, Pepsi, Mountain Dew, Gatorade, Mastercard, Highland Park.
FREELANCE 2009–2013
COPYWRITER AND DIRECTOR
Wrote and directed spots and content for brands and agencies.
Clients:
Arnold, BBDO, Ballpark/LA, Element 79, JWT, Comcast, Georgia Lottery, ESPN, KFC, Kraft, McDonald's, MTV, The AZN Network (TV Show - The Bridge).
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REFERENCES
Mark Kaminsky
SS+K | Partner
​Kohl crashed on a really tough project for us and came out with wonderful ideas that made us proud and our client happy. He is spirited and funny, especially for someone named after former German Chancellor Helmut Kohl. He's culturally on top of all things, presents really well, collegial and a proven clutch hitter.
Nikolay Malchev
LePub Amsterdam | CW
​Kohl is one of a kind, and I am thankful to call him my mentor. His positive attitude is like a double shot of espresso. Any day, any time, and any project, you’ll find him fully present in the moment inspiring his teams to reach the best ideas. I believe what truly sets Kohl apart is his ability to make those ideas a reality.
Stephen Curry
Lewis Communications | ECD
​Check your negativity and cynicism at the door. Because when you bring Kohl in for a project, his drive and can-do attitude are absolutely infectious. He's a great thinker, and he thinks BIG. He believes great things are possible, and by the time you've seen what he puts on the wall, you will too.
Robert Cohen
Goodby Silverstein | PayPal | CD
​I've worked with Kohl as a creative partner and I've also hired him as a director. He's always brimming with enthusiasm and ideas. He's equally excited about taking in and building on ideas from others. Kohl will work tirelessly, never losing his positive outlook. It's impressive, really.