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The Amstel Brief: Toughen-Up Light Beer

Amstel Light | Office

This campaign looks a little dated now, we are still quite proud. These silly ideas were built from a solid strategy. Amstel Light's sales numbers went up 30% and the campaign won one pf my favorite awards, the Effie. My creative partner David Rakowiecki, my role: CW.

Amstel Light | Bar

Amstel Light | Garden

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