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The Amstel Brief: Toughen-Up Light Beer
Amstel Light | Office
This TV campaign - dated now - still proud. Attention grabbing ideas built from a solid strategy. Amstel Light's sales rose 30%. This campaign won one pf my favorite awards, the Effie. Creative partner David Rakowiecki. My role: AD/CW.
Amstel Light | Bar
Amstel Light | Garden
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