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The Amstel Brief: Toughen-Up Light Beer
Amstel Light | Office
This campaign looks a little dated now, we are still quite proud. These silly ideas were built from a solid strategy. Amstel Light's sales numbers went up 30% and the campaign won one pf my favorite awards, the Effie. My creative partner David Rakowiecki, my role: CW.
Amstel Light | Bar
Amstel Light | Garden
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